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Piele is a unique customized clothing brand that does nothing more than represent what life is all about, namely capturing the spirit of the famous Afrikaans saying "Dis Piele!” For our English friends, the saying translates roughly into “cool! / outstanding! / shot! / awesome! / amazing! / fantastic! / excellent!”. The mantra “Dis Piele!” transcends gender, race and generation. It is believed to have first been uttered when Jan van Riebeeck glimpsed the view from the top of Table Mountain in Cape Town... (True story).

We believe that life is indeed a “strangely-funny kind of awesome”, and therefore the Piele brand embodies this tongue-in-cheek funky attitude.  

Early days and future:

We started registration of Piele in 2007  and today it's a registered trademark. Our aim was and will always be to make funky clothes for people with a special attitude towards life. The kind of person who sees the humour in everyday life and who takes life by the horns,  Furthermore, our aim and mission is to maintain a  good quality garment as well as to keep prices low. We are always looking to improve the cut, style and quality of our garments, ensuring not only a comfortable and durable product, but also producing a proudly South African product.

We’ve had happy customers from as far as Belgium and Wales – proving that the brand and its “happy vibe” is indeed universal. Ultimately, we look forward to putting a skew-curious (and jealous!) smile on the face of everybody who sees you wearing the Piele brand!

You can email us at at any time or follow us on facebook or twitter.

Our Address :

Marketing Manager

PO BOX 28088



Cape Town

South Africa